“That`s what I`m sure I know,” Oprah says, “If you`d done these four things in your life, your life would change for the good.” (Source: from the episode “Super Soul Sunday” “Oprah – Don Miguel Ruiz: The Four Agreements,” airing Sunday, March 3, 2013) Author of the book “The Four Accords”, Don Miguel Ruiz believes he has found four agreements to help people live a more authentic life. One of the most important chords, says Ruiz Oprah in an episode of “Super Soul Sunday,” is the number one chord: be impeccable with your word. While Oprah is not only invested in the search for the next big thing, she always brings new talent to the world stage. Oprah`s fans also trust her in part because of her unique ability to determine relevance – and the beauty of Ruiz`s work is that it will always be relevant. Oprah saw it in 1997, when she first recommended the book to her television audience, and she continues to work today for the same reason. Unlike the hundreds of books that appear each year as an answer to popular culture or social issues, “The Four Agreements” is a code of conduct for a better life: it reveals “the source of self-restrictive convictions that deprive us of joy and create unnecessary suffering.” (Source: from `The Four Agreements: A Practical Guide to Personal Freedom` (A Toltec Wisdom Book) by Don Miguel Ruiz) The four agreements have been sold 5.2 million times in the United States and translated into 38 languages. “The book endured because there is a simple truth to deny Miguel`s words, a timeless wisdom that readers can feel immediately,” Mills says. “Strong word of mouth is one of the most effective ways to sell books; People tend to trust a personal recommendation on display, and that`s what happened with the four agreements. Amber-Allen plans to actively stigmatize the book in the future, including the development of a nuclear curriculum for use in rehabilitation centers. Mills is also working on a children`s edition of the book with a teacher`s guide accompanying the teaching. In addition, there is talk of a film based on the four chords. “We blew 45,000 copies of Don Miguel`s book from our camp after Oprah interviewed him last month,” says Janet Mills, editor of Amber-Allen, who spoke to the producer of Super Soul Sunday last year to get the author on the show with the 15th anniversary issue of The Four Agreements. Super Soul Sunday first aired on OWN Network in October 2011 and focuses on topics such as spirituality and personal self-realization and featured guests such as Elie Wiesel, Wayne Dyer and Thich Nhat Hanh.
“Super Soul Sunday is Oprah`s Book Club 2.0, the digital reincarnation of Oprah`s Book Club,” says Leah Sparkes Ampuero, Head of Advertising, Communications, harpo Studios. About “Super Soul Sunday,” Don Miguel Ruiz, author of “The Four Agreements,” is making his return to the national charts. The international bestseller released in 1997 is no stranger to success. In 2001, he took first place on the New York Times bestseller list. Over the past 15 years, the title has sold more than 5.2 million times and translated into 38 languages. But over time, the first place shrinks until an author is ejected to make way for new players with fresh content, much of which is paved in response to changing times. It is not often that a book catches as much punch or that it has as much perseverance as “The Four Accords”. It`s the same for Oprah Winfrey. It wasn`t until about two weeks after the episode aired that Ruiz, Oprah and Amber-Allen Publishing, Inc.
(The publisher of Ruiz) saw the true effect of “Super Soul Sunday.” But then it was black and white — after 15 years — “The Four Accords” was again at the top of the bestsellers.